Prada Days of Summer: the 2026 summer collection
Prada Days of Summer is not just the title of the summer collection designed by Miuccia and Raf Simons: it is an invitation to experience summer as a state of mind rather than merely a season. The creative duo once again confirms the brand’s innate ability to reinterpret the contemporary wardrobe through a sophisticated and minimalist vision.
The "Days of Summer" concept revolves around the idea of diffused luminosity. White is the common thread running through the entire collection, not merely as the dominant colour, but as an aesthetic language capable of enhancing shapes, textures and details. With this in mind, garments and accessories interact with one another through a minimalist palette, evoking calm, purity and refinement.
Fashion codes are reinterpreted with a relaxed attitude, giving rise to versatile pieces that can accompany every moment of the day. The idea of a separate look for the day, one for the evening and one for the beach is a thing of the past. Versatility is one of the fundamental elements of the Prada aesthetic.
Impeccably cut Bermuda shorts, lightweight shirts, linen and printed canvas dresses, flowing skirts and deconstructed outerwear coexist with classic beachwear pieces, creating a wardrobe that adapts effortlessly to every occasion in daily life without compromising on attitude or style.
Research into materials remains one of the house’s key strengths: natural fabrics such as linen and cotton are combined with technical fibres and innovative finishes. Accessories, of course, also play a vital role in bringing the collection to life. Prada’s iconic bags are reimagined with summery finishes, whilst sandals, loafers and minimalist footwear complete looks designed for understated yet instantly recognisable luxury.
The campaign stars Bella Hadid, Damson Idris, Louis Partridge and Liu Wen, captured on beaches that appear to float above city rooftops. The message is clear: urban space can be transformed into a surreal seaside landscape, transcending the boundaries of traditional imagination and reinterpreting the concept of summer through an unexpected perspective.