Jaeger-LeCoultre makes our time better

Founded in 1833 in the heart of Switzerland, the manufacture opened by Antoine LeCoultre quickly became a symbol of luxury and innovation in the field of watchmaking. Almost two hundred years later, these characteristics still perfectly describe Jaeger-LeCoultre’s philosophy, even now that the name represents one of the most important giants in the industry. After all, roots are important if you want to look to the future.

That is why, despite the boutiques opened in the world’s most important cities, including Bologna‘s Galleria Cavour, the link with the Swiss Vallée de Joux remains strong. Even today, the maison is committed to supporting local communities by protecting the natural environment as a sign of gratitude for the place where it all began.

At the same time, it is clear how much the brand has sought to minimise greenhouse gas emissions in order to preserve the biodiversity of the valley and how much it cares about the waters of the nearby River Orbe, which it protects through thorough cleaning and purification measures. In the field of sustainability, Jaeger-LeCoultre’s efforts can be summarised by focusing on three main pillars: people, the environment and sourcing.

All diamonds, precious stones and gold used by the maison are compliant and traceable so that their origin is clear and the express desire not to purchase them from areas affected by geopolitical conflicts or considered at risk is tangible, also to protect the rights of the workers involved. Respecting people and the environment also means respecting one’s own creations and traditions.

This is why the workshop specialising in restoration services is particularly important within the Manufacture, as it aims to repair or bring new life to every timepiece, including those passed down from family to family over the course of two centuries of history. In a world that is evolving so rapidly, it is commendable that a maison that symbolises innovation and tradition manages to combine both aspects: without respect for the past or attention to the present, there is no future.