Bottega Veneta and the legacy of Daniel Lee
Walking through the elegant store windows of Galleria Cavour these weeks, one is enraptured by Bottega Veneta’s spring offerings: colorful, playful, and at times dreamy.
The collection currently in the boutique represents the legacy of Daniel Lee, creative director who was later succeeded by current designer Matthieu Blazy. Like any self-respecting handover, this one represents a crucial turning point in the brand’s image and communication.
It is no coincidence that the collection was presented in Detroit, far from the capitals of the fashion system and the bombastic fashion weeks. The American city, a symbol of industriousness and industrialization, was the unusual and perfect setting for a collection capable of combining workwear with clubwear (Detroit is also considered the home of techno music and the motown genre).
So here the fabrics become technical and with a view to total sustainability, and fun rubber beads and garish sequins appear on the accessories. Everything, from nylon to cotton, is organic or recycled material. As anticipated, therefore, the brand looks to the future by focusing above all on textile innovation. Fantasy is the undisputed protagonist of this collection and the dominant theme is freedom, which manifests itself in the form of exaggerated volumes, vibrant colors and tailored cuts that combine daywear and evening looks without clear distinctions.
Even a must-have of the fashion house such as the cassette bag is revamped in a new version that refers to the typical engineer’s bag. The aesthetics of Bottega Veneta also meet mechanics in jewelry thanks to artisanal enameling and industrial design. The message is clear: the Daniel Lee era comes to an end by looking with hope and optimism to the future and to a fashion that respects the planet in which we live: a declaration of intent tangible in every detail of the collection that sounds like a wish for happiness and hope to be passed on also to the next collections of the Vicenza-based group signed by Matthieu Blazy.