Galleria Cavour shops and the LGBT community
Fashion is the manifestation and expression of oneself without any distinction. It is a celebration of the uniqueness that belongs to each of us. It is an externalization of one’s character. It is emancipation. It is belonging.
From this representative perspective, it has always anticipated the times and today, in a climate of growing inclusion and body positive, this message takes on an even clearer and deeper meaning. The LGBT community has always been able to shape the dreams and aesthetics of the time with passion, rebellion and courage.
The big brands of the fashion system, moreover, owe her a lot just as she herself owes a lot to the world of fashion where she has always found a fertile stage to express art and creativity without ostracism and barriers. The brands present in our spaces have also made these messages of inclusiveness their own.
In 2005, Tiffany brought a homosexual couple to advertising posters all over the world for the first time. The campaign, which wanted to universally celebrate eternal love in all its forms, depicts two New York men, about to get married, in an intimate moment of life together. The images, expertly shot by the genius of Peter Lindberg, strike the viewer and mark a new historic milestone both for the jewelry brand, which has always been an icon of true love, and for the representativeness of homosexual couples.
Another brand that has always been alongside the rainbow universe is Versace. Already in the 90s, in fact, Gianni Versace was breaking taboos and stereotypes with his courageous creations. In 2021 Donatella Versace wanted to reaffirm the maison’s support for the gay world with a unisex limited edition line dedicated to the rainbow: Versace x Pride, which literally sold like hot cakes.
More and more often, openly non-binary icons are chosen as top testimonials. Prada turned to Hunter Schafer, actress and transgender activist, to give a face to the Prada The Galleria campaign, continuing to trace a path of real inclusion without any distinctions. The same spot was shot by Xavier Dolan, a talent of French and international cinema, who exploded with his visionary films and a reference point for homosexual culture.
It goes beyond Louis Vuitton, which in the 2019 season colors Paris with rainbow tones in a rainbow catwalk that brings equality to the stage through spectacular artistic creations.
Today, like its most representative stores, Galleria Cavour is also proud to communicate its support to the LGBT community and is proud that the prestigious brands it hosts in its stores are a beacon of elegance but also of pioneering social horizons.