Gisele Bündchen is the new face of Elisabetta Franchi

After Kate Moss, the Bologna-based fashion house Elisabetta Franchi is turning to another international supermodel to give voice and face to the magnetic looks of its autumn/winter 2025 collection: Gisele Bündchen.

The Brazilian supermodel has long been one of the most beloved and acclaimed style icons, and the decision to focus on her represents a statement of intent for the brand: a manifesto of identity that speaks of femininity, strength, authenticity and empowerment. Together, Gisele and Elisabetta Franchi represent a self-aware woman and an elegance capable of stealing the show on any occasion.

In the campaign, shot by renowned photographers Luigi & Iango, nothing is left to chance, starting with the set and its location, Miami. The metropolis is, in fact, the first city in which the Italian designer recently opened her first American boutique, marking a turning point and evolution for the brand, which, with ever-increasing credibility, is preparing to conquer the US market.

In the photos, Gisele’s beauty appears untamed and perfectly represented by the looks on display, which feature sophisticated sheer fabrics, high boots and, among other items, a highly sensual mock crocodile biker jacket. The designer herself describes her meeting with Gisele with great enthusiasm, emphasising the similarities they share: from their humble origins to the courage they have shown in pursuing their dreams, accepting challenges, tests of resilience and rebirths.

Franchi herself recounts this experience in an Instagram post that shows them together: “Gisele is a woman who has left her mark on fashion with her elegance, beauty, discipline and great energy. I recognised values in her that I share because true beauty comes from truth and courage.“

After all, the photos speak for themselves and strike a chord with all those women who are self-aware, determined and free, just like those who choose Elisabetta Franchi’s designs.