Moncler and the Beyond Summer collection
Moncler’s spring/summer 2023 collection is called Beyond Summer and already from the name it looks like a declaration of love for the upcoming season. It’s time for lightness, joy and outdoor activities and Remo Ruffini‘s fashion house once again conquers the hearts of its admirers by combining practicality and glamor with the mastery demonstrated over the years of experimentation. The iconic garments of the brand thus redesigned even for the warmer seasons while remaining faithful to its innovative DNA.
The advertising campaign was shot by the talented photographer Thierry Le Goués who surprises thanks to an unusual aesthetic perspective: the photos move away from the usual summer imagery and take on a precise creative direction by telling of raincoats, t-shirts and sneakers capable of guaranteeing style and performance both rain and shine.
A stylistic approach that aims to emphasize the brand’s most representative garments through skilful chiaroscuro effects. The wardrobe introduces comfortable silhouettes, technical fabrics and light textures in bright and gaudy colours. After all, isn’t this the summer? An explosion of joy and energy that is also communicated through the way you dress and present yourself to others.
This is how colorful and light anoraks appear in the proposals of the maison: perfect for a walk in the mountains but also for days in the city and summer evenings.
Eyes on parkas and raincoats embellished with the iconic Moncler logo. For women, the must-haves are bags and accessories capable of being chic both in sports and everyday life in the name of a practicality that knows no difference between day and night. The men’s wardrobe is elegant but also playful as demonstrated by the prints on the cotton shirts, windbreakers and bucket hats.
Come and discover all the news in the Moncler boutique in Galleria Cavour and immerse yourself in style in the new season without giving up the originality of a sporty but also glamorous style.