Superocean Breitling: style choice

Bartorelli jewelry is a reference point for all lovers of luxury and exclusivity. This is also demonstrated by its boutique in Galleria Cavour, in Bologna, which, in addition to hosting the precious creations of the maison, also houses the most prestigious watchmaking brands.

Among the most famous names is Breitling which, with the group of Carlo Bartorelli, shares a love for excellence but also a long family tradition that has been handed down from generation to generation. In fact, for over 125 years, the Swiss company has linked its name to the precision of its timepieces which, also by virtue of this, have always been loved by the world of sport: from aviation to competitive disciplines, from navigation to space feats. The SuperOcean is no exception: it is still one of the most iconic models of the group.

Introduced towards the end of the 1950s, it marks a real novelty for the Swiss company. Until then, in fact, aviation had been the favorite sector of the Breitling family to the point that the brand had become the official supplier of the most important aircraft manufacturers, such as Boeing.

For this reason, Willy Breitling‘s intention to debut in the marine field also amazed the experts in the sector. In the 1950s, in fact, the boom in scientific exploration of the seas, the study of the seabed and professional diving, suddenly increased the demand for diving watches. It was 1957 when the entrepreneur, with courage and determination, presented two highly revolutionary diving watches in his collection. Both called SuperOcean, the two models stylishly embodied the two different visions of nautical sports: the elegant solo tempo was aimed at a more refined audience, eager to demonstrate their style even on the beach. The chronometer, on the other hand, with a sportier design, became a point of reference for experts who demanded performance of quality, precision and reliability.

Technicians and visionaries, the SuperOceans immediately conquered the market, also thanks to a special pioneering dial. The success was such that even today the SuperOcean perfectly represents the conjugation of the different philosophies of nautical activities resulting, for buyers, a choice of style inside and outside the maritime sphere. Able to combine precision and beauty with its numerous color variations, it finds, within the Bartorelli jewelry, the ideal setting to express its timeless elegance. Buying a luxury watch means, in fact, buying an accessory with a highly identifying character that carries with it the legacy of important pioneering challenges between man and nature. After all, this too is luxury.