The new K-Way boutique opens
Galleria Cavour welcomes a new brand into its stores: K-Way.
The brand will in fact be present at the flagship store whose entrance overlooks the prestigious portico of Via Farini, at number 14 / F, next to the new Tiffany boutique and at the entrance to the historic Palazzo Vassè Pietramellara.
This is an important opening for a brand capable of combining contemporaneity, comfort and style. K-Way, was founded in 1965 in Paris and, for over fifty years, the fame of its iconic rain jacket is such that it has gone beyond the boundaries of marketing and has become, in everyday language, almost a proverbial common name.
The legend of its origins tells that, on a particularly rainy day, the clothing merchant Léon-Claude Duhamel, conceived an opaque outerwear that was more practical than an umbrella and more comfortable than a raincoat: something that, once used, you could easily fold it back into your pocket. Duhamel had the intuition to use nylon as a fabric for his creation. This is how this innovative garment came to life and the related company was born which, in the subsequent seventies and eighties, became the symbol of a generation.
Over time, the brand has undergone an important restyling operation thanks to the acquisition of the BasicNet group which has led, not only to an impressive increase in sales on the market, but also to a real repositioning in the sector of luxury clothing. Today, under the leadership of Marco Boglione, the group is ready to conquer new slices of the market but above all it is ready to affirm an image with a renewed and contemporary appeal.
New materials, highly hi-tech, new design, for clothing with a unique identifying style, and new prestigious collaborations. The new era K-Way, a brand with a completely Italian heart, also makes a stop in Galleria Cavour which thus sees another luxury group focus on its identity places and on Bologna which, once again, confirms itself as a city capable of attracting attention and the interests of the most important fashion houses.