GC Magazine - Galleria Cavour

An exclusive cocktail in Galleria Cavour to present the new Prada collection

15 May - 2024

Prada cocktail Galleria Cavour 2024

Celebrating the floral universe in all its many varieties, the new 2024 collection just arrived from Prada. The boutique invites its most special customers to discover it for the first time on Friday 17 May with an invitation-only cocktail at the flagship store in Galleria Cavour.

In a festive, spring-like atmosphere, guests will have the opportunity to immerse themselves in the maison’s universe and appreciate up close the creations that are the result of the painstaking research and intuition of two design geniuses such as Miuccia Prada and Raf Simons. The protagonist of the entire line is delicacy, perfectly expressed in the emblematic allegory of flowers, skilfully evoked in numerous creations.

Between light fabrics, spring prints and pastel colours, the dresses seem to float with the same harmony as petals flutter in the wind. Friday’s event will therefore be an opportunity to admire the season’s must-haves accompanied by the unparalleled welcome and professionalism of the boutique’s sales staff, masters of hospitality and precious advisors in telling the story of the collection that has just arrived in the shop.

The selection of womenswear includes, among other novelties, the iconic skirts: tailored in their cut and contemporary in their finely worked fabrics. Floral motifs appear on cardigans, tops and on the prints of poetic single-breasted coats. Accessories lovers will be enchanted by the timeless ballet flats and identity loafers, strictly to be worn with socks as fashion now demands. Handbags, on the other hand, are becoming indispensable in both women’s and men’s wardrobes: their volumes are increasing in capacity and proportions; the trend wants them large or very large.

Ample space is then given to crochet work, which in the common imagination immediately projects towards summer and holiday atmospheres. Romance is therefore the leitmotif of this new narrative capable of reworking retro inspirations through new codes for a collection that, just like flowers, appears capable of being light, harmonious and refined.