Galleria Cavour welcomes the presentation of the new Perrier limited edition by Murakami
The king of the Japanese pop art enhances the iconic club of the sparkling water, the most beloved by the masters of mixology
A partnership between art and fashion, that of the new LIMITED EDITION BY MURAKAMI which Galleria Cavour will host from May 13th to May 16th.
To characterise Perrier’s iconic clubs is one of the most established talents on the international art scene: Takashi Murakami. All collectible, the bottles will be proposed in four irresistible variants: the first and most precious one, a limited edition, depicts in serigraphy on glass a vibrant explosion of smiling flowers and characters which populate the world of the Japanese artist. The same pattern is also on the labels and the collars which connote the 33 cl glass bottles and the 50 and 100 cl PET ones, available until June.
The new Perrier by Murakami edition will be the focus of an unconventional communication campaign involving the digital and social world. The audience will have the chance so interact with Perrier, by using their smartphones and framing a QRcode which leads them to discover the special edition and the cocktails signed by twelve of the most famous Italian bartenders, invited to create an unprecedented recipe, to characterize with Perrier.
The digital interaction will reveal the route to reach the clubs where to taste, on the four days of the initiative, the twelve signature cocktails.
From May 13th to May 16th, Bologna, Milan and Rome will simultaneously be the theatre of spectacular installations, which reproduce the bottles in limited edition.
The clubs where it’s possible to taste the signature cocktails, on the four days of the initiative, are set out below.
Elena Montomoli – Casa Minghetti – cocktail MR. DOBIJITO
Enrico Scarzella – Velluto Bologna – cocktail PERRIERITO
Nico Salvatori – Oltre – cocktail FLOWER POWER
Giuseppe Doria – Macondo – cocktail TIK-OSO
link to event organizer – https://www.perrier.com/it/murakami-perrier