Investing in designer handbags is better than investing in the stock market
Good news for all lovers of luxury handbags: according to recent research by Bloomberg, a well-known US media company, the investments most recommended by financial experts are precisely those involving designer handbags.
Not only gold and real estate, then, nor even the risky cryptocurrencies: to protect oneself from the reckless fluctuations of the stock market, a good solution seems to be the purchase of a Louis Vuitton limited edition, a sought-after Bottega Veneta or an evergreen like the Birkin by Hermès.
A handbag to make money on the stock market? These accessories have become true safe-haven assets or, in financial parlance, assets that investors consider safe, especially during periods of economic instability.
Experts believe, in fact, that the values of these assets tend to remain stable or even rise in the case of unobtainable or collector’s items and therefore represent a certainty compared to more traditional financial instruments such as shares or bonds that are much more sensitive to market moods and fluctuations. Safe haven assets have the characteristic of preserving their value even in times of crisis, such as those of today, thus protecting the wealth of those who buy them.
For example, works of art, jewellery and gold have always been considered safe haven assets. Now it seems that the time has come for designer handbags, which become more and more valuable over time, especially if they belong to collections that are no longer on the market or are difficult to find: their value, in this case, could increase dramatically compared to the initial purchase price. According to another study, this time by Credit Suisse Group AG, some luxury bags offer impressive investment returns and, in the risk-return ratio, far outperform other valuable categories such as cars or wine.
Among the brands mentioned by Bloomberg as top investments are Hermès, Chanel and among those in the Galleria Cavour: Bottega Veneta, Prada and Louis Vuitton. In recommending these investments, the consultancy Knight Frank suggests taking the following aspects into account: historicity of the brand, quality of the materials used, craftsmanship, marketing strategy and limited production, which therefore generates more demand than supply. Shopaholics we have warned you, and more importantly: we have provided you with an alibi.