Luna Rossa Prada launches the challenge to the America’s Cup 2024

The 37th edition of the America’s Cup will take place in Barcelona in October. The month of September, however, has already seen the 13 regattas that will compete against each other in the challenger selection tournament (the Louis Vuitton Cup 2024) take to the water.

The winning team will then go on to challenge the defender Emirates New Zealand who emerged victorious in the last edition. The event will attract the attention of over 1.5 billion people from every continent and, for the first time in history, the America’s Cup will also include a women’s category.

In over 170 years of history, the America’s Cup has been won by only four nations: Australia, New Zealand, the United States and Switzerland. The teams competing this year obviously include Luna Rossa Prada Pirelli, for whom Galleria Cavour and the whole of Italy are cheering.

The story of this sailing boat is from the outset fascinating and full of exciting twists and turns. Its debut, in fact, is linked to the Prada family, thanks above all to the figure of Patrizio Bertelli, and dates back to 2000. It was in that year that the group won a resounding victory in the Louis Vuitton Cup and this enabled them to take part in the America’s Cup, which they took part in again in 2021, challenging Team New Zeland both times.

Luna Rossa’s sailing adventures have immediately awakened a renewed passion for this historic race throughout Italy and have created an ever-growing appeal around the event. This is also why, in 2012, Patrizio Bertelli was inducted, the first Italian in history, into the America’s Cup Hall of Fame.

Expectations for Luna Rossa’s sixth challenge to the prestigious sailing competition are high: the hope is to replicate the glories of the past and compete in the final competition with the same adversary as always: the undefeated, at least until now, New Zeland.

Ph: Nieri.vittorio, CC BY-SA 4.0, via Wikimedia Commons