Versace presents the new SS22 collection

Fashion makes you dream: it evokes beauty, fantasies, desires. Fashion is also communication because it is the mirror of the times through which to photograph eras and generations. But fashion is also and above all entertainment.

Donatella Versace is well aware of this and, once again, draws from the maison’s archives to present the new Spring / Summer 2022 collection in Milan. The manifesto that inspires her is the foulard, an iconic element in the history of the brand and with a strong social value and symbolic because it has always been associated with timeless elegance.

Back as a protagonist in this fashion show, thanks also to the triumph of baroque prints, the foulard acquires new garments and new forms reinventing itself: from knotted tops to fluttering shirts, from headgear to ornament of bags and earrings up to even turning into an elegant evening dress. Fluid, sinuous and provocative, here it is changing shape under the ecstatic eyes of an audience conquered by the audacity of the Versace style.

Another distinctive element of the collection is the Acid Bouquet print and the explosion of fluorescent colors that we find not only in the dresses but also in the now iconic brooches and decorative chains. No brand like Versace is able to attract models and fashion stars. It is a distinctive trait in the brand’s DNA since the days when Gianni Versace “created” the super top models.

Also this year the Milanese catwalk was crossed by international celebrities such as Naomi Campbell, Lourdes Ciccone Leon, Emily Ratajkowski, Irina Shayk and above all Dua Lipa, already protagonist, as reported by GC Magazine, of the current advertising campaign.

The new Versace collection will soon be available in all the brand’s stores including that of Galleria Cavour, in Bologna, which boasts a prestigious location in the wonderful stretch overlooking the portico of via Farini.