Moncler presents The Art of Genius
The new, exciting chapter of the Genius project was staged during London Fashion Week and in live streaming on the Moncler.com website, the universe of collaborations that gravitates around the Remo Ruffini maison and the excellences from various sectors: fashion, music, design.
Ruffini, in a previous interview with Il Sole 24 Ore, had announced it: “Genius will evolve: he is only four years old and we already want to give him new energy“.
The promise has been kept. Inaugurated in 2018, the co-creation platform has given life to projects born from the dialogue between creative worlds that have made Moncler a point of reference for all lovers of design and experimentation. The names previously linked to the project, it must be remembered, have already been: Pierpaolo Piccioli, creative director of Valentino, JW Anderson, Pharrell Williams, new creative director of Louis Vuitton and Rick Owens, to name a few. In London, Alicia Keys, the Mercedes-Benz team, Palm Angels, Adidas Originals, Roc Nation by Jay Z, together with now historic partners such as, in fact, the aforementioned Pharrell Williams.
Among the guests of the show, however, stood out Lewis Hamilton, Naomi Campbell, J Balvin and Maria Sharapova who were among the first to admire, firsthand, the fashion creations born from the interconnection between culture, art and sport. If Alicia Keys presented a collection inspired by New York, Pharrell brought to the catwalk a world of wonders with a glamping appeal including zips, pockets and picnic blankets ready to become capes. Brightness and vintage were the watchwords used instead by Francesco Ragazzi of Palm Angels while the creatives of Adidas Originals explored the color codes by presenting a collection with chromatic peaks ranging from yellow to red to orange.
Soon the collections will also arrive in the group’s boutiques such as, of course, the one in Galleria Cavour, demonstrating that buying luxury items means not only owning a garment that is the result of craftsmanship and quality, but also entering a creative universe where each piece tells a declaration of intent and can, over time, become a real object of worship.