GC Magazine - Galleria Cavour

The new Bulgari campaign has two exceptional testimonials

7 July - 2022

In addition to luxury stores, with dreamy dresses and timeless accessories, our spaces are also home to renowned jewelry stores such as Bartorelli, retailer of prestigious brands such as Gucci, Omega and Bulgari, among others.

It was precisely the latter brand that took center stage in one of the most exciting advertising campaigns of the moment. Directed by Oscar-winning director Paolo Sorrentino, in the sumptuous setting of Rome, almost as if they were in a scene from the film “La Grande Bellezza,” Zendaya and Anne Hathaway stroll and pose next to each other.

The former is the new promise of Hollywood, able to intercept the tastes of Generation Z thanks to acclaimed roles in the cult series “Euphoria” and the blockbusters “Spidermen” and “Dune.” Zendaya is to this day considered a style icon capable of enchanting the red carpets with personality and charm: her passion for Bulgari jewelry is now renowned since there is no worldly occasion in which she does not show off some of the maison’s creations, as in her latest dazzling passages on the red carpet in Venice and Los Angeles, at the Academy Awards.

Anne Hathaway won the hearts of cinephiles and trendsetters alike with her legendary starring role in “The Devil Wears Prada,” a cult film in which she starred alongside movie legend Meryl Streep, playing an intern poised between career, love and style choices in the fast-paced editorial office of a well-known fashion magazine.

Today, a talented actress and muse to fashion designers, she also boasts an Academy Award for her performance in the musical “Les Misérables.” Two generations facing each other that Bulgari wanted together in a campaign that, as the title “Unexpected Wonders” suggests, takes the viewer on a journey to discover the magnificent creations of the Italian maison such as the B.zero1 line, worn by Zendaya, or the Serpenti line, a great classic of the group, here sported by Anne Hathaway.

Both collections are of course available at Gioielleria Bartorelli.