Versace and the passion for printed shirts
They have always been one of the maison’s must-haves: Versace’s printed shirts, in cotton or silk, represent real status. Their distinctive features make these garments highly representative and therefore extremely recognisable.
The fluid and light fabric is able to add charm and energy to the look with extreme naturalness. The bold colours and iconic prints, on the other hand, seem to float in a delicate balance between archaic and contemporary inspirations. For these reasons, the Versace shirt continues to be one of the must-have items in every collection without ever fading.
Its debut on the catwalk dates back to 1991 when Gianni presented the public with several proposals enriched with a vibrant baroque print, an expression of sensuality and character. In 1993 it was then the turn of the Cornice print: a triumph of light and boldness that gave the brand incredible success with both fame and critics. From then on, shirts became a ubiquitous garment of every season: we saw them proposed under formal suits or casual looks, revisited in elegant or rock versions, embellished with leopard prints, maritime or linked to the suggestions of Magna Graecia.
Perfect for drawing stares and comments, Versace’s printed shirts are the answer to that intrinsic human desire to be noticed and attract attention. They are the symbol of a maximalist luxury that is making a comeback after years of quiet luxury. It is no coincidence, in fact, that in the new collection, especially for men, the garment appears with dozens of different proposals: capable of evoking the successes of the past by re-proposing them in a contemporary key through, for example, the Strawberry Garden, La Coupe des Dieux or Baroque fantasies declined in numerous facets.
Presented to the public with a video with a retro flavour and hedonist aesthetic, filmed in the historic Milanese headquarters at 12 Via Gesù in the presence of statuesque models under the attentive gaze of Donatella, the maison seems to have chosen the leading horse of 2025 by leveraging the identity codes of the brand. Have you already chosen your favourite? At the boutique in Bologna, in Galleria Cavour, you are sure to find the one that suits you best: let yourself be advised by the highly qualified staff, always ready to fulfil your requests.